The making of the new ad for the Palm Pre, ‘Flow’
Originally posted 2010-01-01 05:46:31. Republished by Old Post Promoter
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Hmmm, Zhang Yimou, Beijing Olympics, Taiji … and you are wondering why this commercial looks so familiar?
Chinese culture is not a minority culture. This ain’t elivis playing rock and roll. They are chinese people doing a chinese art. If you think there is some western egocirtism by having the one person that stands out be a white girl among 1000 uniformed chinese. I understand. Hell, the opening of the Beijing oylpics made a lot people fell uneasy. But it made a lot others feel proud. But to call this “CLASSIC culture appropriation” is gross misuse of the term. Read what it actually means.
Ninety five percent of the viewers of this advertisement would, too, be unfamiliar with shaolin.
This is CLASSIC cultural appropriation, end of story.
That’s because most white people do not do Shaolin. I’m sure if they did, they would use white people.
And how in the world is this ad racist?
Actually, that’s an art and it’s called Shaolin. It’s an ad. Not racism. If it was an ad to air in china, the girl in the middle would be Chinese. Besides, the guys around her could have been white if any western countries practiced the shoalin arts. But they don’t. So by default, they HAVE to be Chinese. Really, just look at how many Chinese are working on the actual commercial. The people behind this aren’t racist. It may seem like it to you, cause you are unfamiliar with Shaolin.
An amazing feat. Before I watched this Making Of… I thought they’d used CGI to replicate all the dancers, like was done for the Oompa-Loompas in Charlie and the Chocolate Factory.
That’s one giant green screen!
I KNOW, RIGHT?! The right car campaign can bring me to tears. We built excitement, indeed!
Sometimes I think advertising is more important than any other art form. Maybe even more important than medicine since that only helps us when we’re sick, while advertising tells us what to do ALL THE TIME. Way more important! What would you rather have, a pro-active branding paradigm or a digitized fluorescein angiogram? PSH, NO CONTEST.
I hope aliens see our advertising first.
This is a moving video –
I chose the right career.
But – I do agree
SOMEwhat with the “creepy
commercial” comments below.
This commercial is fine, but the new ones with the creepy girl are just a travesty in advertising. What was palm thinking? Did they not watch the commercial after filming? It is creepy and definitely does not sell the phone.
This has to be the most pretentious commercial for any electronic device I’ve ever seen.
What happened to just showing the features of something instead of hyping it up with completely ridiculous and stupid ad campaign’s?
I’m actually happy with apples ad campaign’s now. Atleast they only show the phone.
I don’t think you have the right to judge 1 person let alone a large group of people who have something in common in disliking the ad. They must have some good reason.
Um I don’t understand how you can call people ”insecure, hateful, immature, ignorant, and stupid” when you are calling them that yourself. I enphasize the word ”hateful” when you call people these things
now i understand the meaning of the palm pre commercials! great video! even though some commercials are a bit freaky.
Yeah, all Asians look the same AMIRITE?
Thanks for your input, General Hookah. This ad is racist, and you need to stop taking everything everybody says about anything personally.
I love this commercial, and I’m shocked at all the hateful, jaded, douchebag comments all over youtube posted under all the commercials for this ad campain. It really shows you how insecure, hateful, immature, ignorant, and stupid most people are. Its sad really…
china is know for there arts
identical?
Can you customize macs? No you cant, for that reason, i never want to get a mac.
Think about it. Thousands of identical Asians performing mass choreography around a single white woman. Classic covert racism.
Why?
This ad is fucking racist.
lol “we actually got these guys from a prison”